FreeWheel has named Don Amboyer General Manager to enhance their media management software products. In this position, he will oversee the Strata group and foster their products’ development. FreeWheel has shown dedication to its innovation in advertising operations. In fact, their new appointment demonstrates their ongoing effort to remain up-to-date with new software developments. Mr. Amboyer has well-over-twenty years of exposure to the media industry. He has previously worked in senior roles where he fostered product development and processes. He also has a great understanding of media technology.
Strategic Focus on Strengthening Strata’s Market Position
In this new role, Amboyer will be responsible for managing product development, customer success, and cross-functional teams. Furthermore, he will help create a product roadmap that improves Strata’s efficiency and performance. Consequently, FreeWheel expects increased client adoption and reach into new markets. Amboyer expressed excitement about the momentum and future of FreeWheel and its software innovations. According to him, FreeWheel is strategically poised to address the growing demands of advertisers. Therefore, in this new role, one of his plans will be to encourage greater collaboration with customers and partners. Additionally, FreeWheel has been investing more in product capabilities that can handle complex ad workflows. Consequently, it expects the move to improve industry trust.
“Don is a proven leader with a disciplined approach and a track record of driving meaningful performance improvements. Across several organizations,” said Mark McKee, General Manager, FreeWheel. “His experience, strategic clarity, and ability to execute with urgency. Precision makes him the right person to align Strata’s performance with FreeWheel’s broader vision.”
“Strata has a clear opportunity to strengthen its role in the market,” said Don Amboyer. “My focus will be on refining our go-to-market approach, building on the momentum of the launch of OneStrata Digital. Ensuring the platform continues to deliver value as the needs of agencies evolve.”
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News Source: Businesswire.com
