Some execs feel Google is weeks, if not days, away from finalizing the language it will use to ask Chrome users whether or not they want to be tracked by third-party cookies.

Source: https://digiday.com/media-buying/ad-tech-is-poised-for-google-chromes-finalized-cookie-consent-framework/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss