Google has released its first major update to the Search Quality Rater Guidelines since March.
Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of search results. Although these guidelines don’t directly affect rankings, they provide useful insights into what Google views as high-quality content.
This update reflects Google’s evolving approach to determining quality, particularly regarding AI-generated content and new types of spam.
Key Highlights From The January Update
1. Added Generative AI Definition
Section 2.1, “Important Definitions,” now formally addresses AI-generated content, providing clear guidance on how raters should evaluate machine-learning generated materials.
The definition reads:
“Generative AI is a type of machine learning (ML) model that can take what it has learned from the examples it has been provided to create new content, such as text, images, music, and code.
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