Haleon recently named Richard Manso as its new US Chief Marketing Officer to lead its largest market. Manso will focus on advancing data-driven and consumer-centric marketing. His leadership aims to deliver better everyday health solutions to consumers. This move emphasizes a focus on categories like GLP-1 and Women’s Health.
The US Chief Marketing Officer brings experience from senior leadership roles at Google. He previously led large-scale B2B marketing programs and AI-enabled solutions. Manso will now oversee marketing for brands like Advil, Sensodyne, and TUMS. He plans to use technology to build stronger consumer connections. His strategy targets moments where health decisions happen.
Driving Growth through Personalized Health Touchpoints
Manso will strengthen modern marketing capabilities across the U.S. business. He will drive growth in areas including Medicare Advantage OTC, and Pediatric Health. Haleon seeks to build an insight-led marketing ecosystem. This appointment signals a shift toward more transparent health experiences.
Nathalie Gerschtein, US CEO and President of North America, expressed confidence in Manso.
“Consumers are taking a more active role in managing their health, and that’s raising expectations for the brands they trust,” Gerschtein said. “At Haleon, we see an opportunity to rethink how we engage, making it more personal, transparent, and connected to the moments where health decisions happen. Richard brings a forward-looking perspective at the intersection of marketing, data, and technology that will help us continue to evolve and deliver better everyday health with humanity.”
Richard Manso is eager to begin his new leadership role.
“I’m excited to join Haleon at such a pivotal moment for both the company and the consumer health category,” Manso said. “As people take greater ownership of their health, there’s a real opportunity to rethink how brands show up, not just as products, but as trusted partners in everyday life. I’m looking forward to working with Nathalie and the team to bring together data, technology, and creativity to build more meaningful connections with consumers and drive the next phase of growth.”
As the US Chief Marketing Officer, he will ensure every touchpoint creates a connection.
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News Source: Businesswire.com
