Higgsfield has introduced Marketing Studio and Supercomputer to help marketing teams produce complete advertising campaigns with AI. The new products transform product pages and written briefs into branded videos, images, and other campaign assets.
Marketing Studio is ideal for marketing and e-commerce teams, whereas the Supercomputer is perfect for creative processes that are quite complicated. These two tools assist in the creation of ads, product images, user-generated content (UGC), posters, marketplace materials, and motion graphics. In addition to that, these tools save time on manual preparation and switching between different AI applications.
It responds to increasing demands placed on marketers to produce new creativity through different media channels. As ads have short lives, marketers require more rapid methods of developing and testing new ads.
Turning Product Pages Into Advertising Assets
Marketing Studio starts with a product page or social listing. Users paste a URL, and the platform extracts product details, descriptions, and images. It also creates a Brand Kit using website elements, including logos, colors, fonts, and brand tone.
The teams will be able to generate six types of creative assets utilizing over 1,500 templates. These assets are product visuals, ads, user-generated video content, marketplace videos, posters, and motion graphics. Formats available are tutorials, unboxing videos, product reviews, television-style ads, and virtual try-on videos.
Automating Multi-Step Creative Production
Higgsfield Supercomputer expands these capabilities by coordinating complex creative assignments. Users describe their requirements in plain language, and the system creates a production plan.
Selects proper models for each particular task, including models from OpenAI, Anthropic, Google, Kling, Seedance, among others. In addition, it is also integrated with applications like Slack, Google Drive, Notion, Gmail, Figma, and over 30 others.
The platform can generate up to 100 advertising and UGC variations per product within minutes.
“The question stopped being whether AI can generate a good shot,” said Alex Mashrabov, Co-Founder and CEO of Higgsfield. “It can. The question is whether it can run a campaign: plan it, pick the right model for every step, hold the brand together across a hundred variations and finish. That is what we built. Marketing teams do not need another generator. They need production capacity, and they need it as a line in the budget rather than a project every quarter.”
Supporting Ongoing Marketing Workflows
Marketing Studio has reusable avatars, customizable posters, references for ideas, and the Virality Predictor. On the other hand, Supercomputer has AI Employees, reusable Skills, automated jobs, and workflow integrations.
These capabilities help teams refresh campaigns, test creative variations, and automate recurring production.
Making Creative Production More Predictable
Both services of Higgsfield are available through subscription-based services with credits. For instance, its Marketing Studio Plus service calculates monthly costs of producing 40 product advertisements, with the cost beginning at $178 for 15 seconds of motion.
“A product page already contains everything an ad needs: the product, the images, the copy, the brand. Marketing Studio reads it and builds from there. You are not preparing assets or writing prompts. You paste a link and get something you can publish,” said Marija Gladiseva, a video production specialist and AI visual creator.
The launch positions Higgsfield as a platform for both AI content generation and coordinated creative production.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
