Hightouch announced a $150 million Series D financing round today. This funding supports the company’s focus on marketing innovation and execution through AI. Goldman Sachs Alternatives and Bain Capital Ventures led the investment. The round values the company at $2.75 billion. Other participants include Iconiq Capital, Sapphire Ventures, and Amplify Partners. Y-Combinator and TD7 also joined the round.
The company grew more than 100% annually over two years. Enterprises now use AI agents to automate marketing workflows. This signals a shift in how modern marketing operates. Hightouch addresses gaps where traditional AI tools fail. It combines customer data with brand context. This allows AI agents to research audiences and execute campaigns.
Building the Agentic Marketing Platform
The platform operates directly on trusted enterprise data systems. It generates on-brand creative for various channels. These channels include advertising, email, SMS, and web.
“Marketing is sorely in need of reinvention,” said Kashish Gupta, co-founder and co-CEO of Hightouch. “But most AI solutions haven’t actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn’t really get used. We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels.”
The investment will fund continued platform expansion. Hightouch aims to become an end-to-end system for agentic marketing.
Darren Cohen of Goldman Sachs spoke about the transformation.
“AI is fundamentally changing how enterprises operate, and marketing is one of the largest functions poised for transformation. Hightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems. We believe that approach positions them to define the next category of marketing infrastructure.”
This funding helps Hightouch lead the new category of marketing innovation and execution. Current customers include Domino’s, PetSmart, and DraftKings. They use the tool to power personalized marketing.
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News Source: Businesswire.com
