InMobi Advertising has launched a conversational AI agent for media buyers through Buyer Hub. The agent uses InMobi’s unified intelligence layer. It helps buyers discover inventory through natural language. It also supports deal creation and campaign optimization. On the other hand, Buyer Hub is open to agencies and managed service demand-side platforms (DSPs). This platform offers direct access to the premium inventory of ads offered by InMobi.
This comes on the heels of the recent collaboration between InMobi Advertising and Scope3. This collaboration gave access to AI buying agents premium CTV and mobile in-app inventory via Glance through Scope3 Interchange. Both solutions work together to enable different parts of an advertising transaction. One agent helps the seller reach potential buyers while another helps agency traders find potential inventory.
“Agencies have been asking us for direct, self-serve access to InMobi supply since we opened Buyer Hub to curators last year, and this is our answer,” said Kunal Nagpal, Chief Business Officer, InMobi Advertising. “We built the agent so a trader doesn’t have to choose between speed and control. It recommends the curation and optimization moves, and the trader still makes the call. That’s the model we think holds up as agentic advertising matures, on both the supply side and the demand side.”
Buyer Hub Expands Self-Serve Advertising Capabilities
Buyer Hub went live in June 2025 as the self-serve offering by InMobi for the media buyers. The curators were the first to be onboarded into Buyer Hub, with agencies to follow suit in the next planned phase. The feedback provided by agencies and Managed Service DSPs influenced the design of the existing platform. Additionally, Buyer Hub comprises various tools in one workflow. Role-based permissions cater to the needs of the agency team members.
Live Deals Forecasting gives live estimates for the availability of advertisement spots as well. This is visible all throughout the process of deal creation via the side panel that stays on.
“We see Buyer Hub as a valuable platform for agencies,” said Ricky Lo, Senior Manager, Products & Analytics, PMX, Publicis Media. “Its deal marketplaces make campaign setup more efficient and allow teams to easily activate high-performing inventory. The streamlined activation process is also a strong advantage for trading teams seeking greater efficiency and ease of execution.”
“We see a lot of potential in using agentic technology to make curation more dynamic and less manual,” said Gina Whelehan, Group Director of Strategic Partnerships at Butler/Till. “Buyer Hub is a great example of how agents can bring audience, supply, and performance signals together, streamline decisioning, and give buyers the ability to respond more quickly as opportunities emerge.”
Thirdly, Buyer Hub is available for agencies and Managed Service DSPs using sales-assisted onboarding. Demos and access requests can be made by teams from the Buyer Hub web page. The InMobi Advertising platform will continue to provide managed services along with the self-serve model.
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News Source: Businesswire.com
