Jivox, a leader in AI-powered commerce marketing, unveiled DaVinci Commerce, an AI-native platform designed for commerce media personalization. The solution powers the industry’s first agentic shopping ads, working with advanced shopping agents like Perplexity’s Buy with Pro. The company also plans future integrations with retail-specific shopping agents as they emerge.

Built for commerce media networks (CMNs) and brands, DaVinci Commerce combines agentic AI and generative AI to deliver campaign automation. It provides AI-driven personalization, compliance, and recommendation workflows. This launch marks a major step in redefining speed, scale, and measurable growth in commerce marketing.

Revolutionizing AI Shopping Experiences

“Consumers are increasingly turning to AI platforms for shopping,” said Diaz Nesamoney, Jivox Founder and CEO. “Unlike traditional ads, DaVinci Commerce simplifies the purchase journey. It transforms multiple clicks into a personalized, real-time AI-guided conversation that ends in a single purchase.”

Industry analysts also recognize the trend. In his blog, GenAI Reshapes Shopping and Revives SEO, Forrester’s Principal Analyst Nikhil Lai emphasized that agentic shopping could redefine checkout paths. He noted that consumers’ loyalty to convenience makes AI-driven shopping highly promising.

Closed-Loop Measurement for Brands

Agentic shopping delivers a direct link between ad exposure and purchase. DaVinci Commerce enables closed-loop campaign measurement with transaction-level attribution. This precision allows brands to calculate incremental sales lift and true ROAS through A/B testing, ensuring accurate performance measurement.

Key Capabilities of DaVinci Commerce

Content-Creative AI for Efficiency

  • Generates thousands of SKU-level creative assets across CMNs.
  • Produces and resizes creative, fills or removes backgrounds, and integrates lifestyle content.
  • Automates reusable templates aligned with brand and retailer compliance.

Performance Optimization AI for Sales

  • Personalizes creative and recommendations at the SKU level.
  • Automates conversational product discovery via agentic AI shopping engines.
  • Optimizes engagement and conversion rates through AI-driven campaign activation.

Transforming Campaign Economics

Before adopting DaVinci Commerce, a global beverage customer faced creative production costs consuming 25% of media spend. Campaign activation across 75 RMNs in 44 countries further inflated costs. By deploying DaVinci Commerce, the customer reduced costs to less than 6% of spend while shrinking production cycles from weeks to minutes.

This transformation highlights how Jivox’s AI-driven platform enhances personalization while boosting campaign performance and efficiency.

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News Source: Prnewswire.com