Kipi.ai, a WNS Company, announced the launch of its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. The recognition comes as part of Snowflake’s 2026 Modern Marketing Data Stack Report, which identifies top martech and adtech solutions.
The annual report analyzes data from over 11,100 Snowflake customers. It highlights how AI, privacy regulations, and data-driven strategies are reshaping marketing technology across 13 categories. Therefore, Kipi.ai’s inclusion underscores its growing role as a trusted partner in marketing analytics.
Jason Small, CEO of Kipi.ai, emphasized the need for smarter ad spend measurement in today’s competitive environment. He stated that Kipi’s Snowflake-native Marketing Mix Modeling App provides actionable insights, helping brands reduce costs, improve ROAS, and manage complex budgets more effectively.
“Together with Snowflake and strengthened by WNS’ domain expertise, we are reimagining how targeted marketing investments drive exponential growth,” Small added.
Kipi.ai Strengthens Snowflake Partnership for Marketing Innovation
The report stresses the importance of trusted service partners who support both implementation and growth. Kipi.ai combines Snowflake-native technology with WNS’ deep domain expertise, enabling marketers to navigate a privacy-conscious, data-first landscape confidently.
By integrating AI-driven insights, domain-focused strategies, and scalable architecture, Kipi.ai empowers marketing leaders to uncover opportunities and achieve measurable results across martech and adtech ecosystems.
Denise Persson, Chief Marketing Officer, noted the importance of reliable partners in building a modern marketing data stack. She added, “Kipi.ai not only supports implementation but also delivers solutions, knowledge, and expertise to meet evolving business needs.”
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
