KOMI today launched a new all-in-one creator marketing platform to connect brands and creators. The platform simplifies how marketers discover, contract, and pay creators. It replaces fragmented outreach with a unified workflow.
Using an AI matching engine, KOMI prioritizes creators who best fit a brand’s campaign brief. Moreover, it verifies creators’ engagement, authenticity and content history. As a result, brands save time and money while working only with creators who have expressed interest.
Lewis Crosbie, co-founder and CEO of KOMI, said, “We overturn the old model by using campaign briefs to bring forward creators who are already interested. This reduces noise and boosts efficiency for both sides.” He added that since 70% of creator revenue comes from brand collaborations, this model can significantly streamline success.
In practical terms, marketers will define campaign parameters such as budget, timing, and goals and KOMI’s platform will generate a campaign brief. Once approved, the system’s agentic AI reaches out to matching creators. Brands can focus on strategy while the platform handles outreach.
Importantly, creators will manage deal-making in one place. KOMI directly manages contracting, content approvals, invoicing, and payments, reducing the administrative load for creatorsparticularly those expanding their brand.
Roxie Nafousi, author and creator, commented, “Brand deals sustain our careers. KOMI’s platform opens a clearer, more streamlined channel for collaborations.”
Mindaugas Petrutis, Head of Growth at Lovable, added that KOMI’s platform improves transparency and organization. He said that working via KOMI feels “more genuinely collaborative,” which is rare in creator marketing.
A Unified Workflow That Reduces Creator and Brand Friction
KOMI invites brands to join for free and launch their first campaign directly on its platform.
KOMI describes itself as “the world’s most powerful creator ecosystem,” with thousands of creators from global influencers to niche talent. Its tools claim to give creators complete control of their content, commerce, and audience data.
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News Source: Businesswire.com
