Liquid Death is “temporarily pausing” international sales, including the UK, after bringing its European production to the US last year.

Liquid Death is “temporarily pausing” sales outside of the US, including the UK, following a move to bring its European production to the US during summer last year.

The canned water company said in a statement shared with Marketing Week that “despite strong demand and brand awareness growth in our limited international rollout”, it will be pausing international efforts due to no longer having production capabilities outside of the US.

As first reported in The Grocer, Liquid Death has said it will re-evaluate its position outside the US in due course.

“We look forward to meeting the international demand in the future when our supply chain can support these efforts,” it said.

Launched in 2019 in the US, Liquid Death debuted in the UK in 2023 in Co-op before expanding to Tesco, Iceland, Ocado and Nisa.

The brand invested heavily in events to support its UK rollout, partnering with Live Nation as well as sponsoring Download Festival in 2024. The company’s valuation was $1.4bn (£1.09bn) as of March 2024, according to its own figures.

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Source : https://www.marketingweek.com/liquid-death-stops-sales/