Luxury Presence made an announcement about its $37 million funding to develop its AI Real Estate CRM solution. The organization has acknowledged that the funds will be used to boost the development of its AI Relationship Engine. However, the AI solution will assist real estate agents in sniffing out unforeseen opportunities within their networks. The acquired funds will significantly support the organization’s goal to boost realtor efficiency by using advanced AI Real Estate CRM solutions. In addition to that, Luxury Presence will expand its engineering and data science team. The AI Real Estate CRM solution will deliver insights to optimize client relationships and improve engagement, ultimately boosting conversion rates.
Strong AI Capabilities Driving Realtor Efficiency
Malte Kramer, Founder & CEO of Luxury Presence, said, “High-performing agents have years of business buried in their existing contacts & digital rolodexes. Presence® CRM brings those opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs need to be fed. This is the first system that feeds the agent.”
In addition, the company cited its continued traction in the real estate tech industry. This is because brokerages are increasingly embracing AI to optimize the handling of client pipelines. In this regard, the AI Real Estate CRM Solution is an amalgamation of lead intelligence, interaction analysis, and predictive analytics. This has the effect of allowing real estate agents greater insight into their client networks. Additionally, Luxury Presence identified its new funding as a significant milestone for its company. This investment will enhance the platform’s functionality while strengthening the organization’s competitive advantage within the rapidly evolving property technology industry. Specifically, the company feels that improved AI will change the way agents interact with their clients and generate new business.
Byron Deeter, Partner at Bessemer Venture Partners, said, “We’ve seen Luxury Presence evolve. From a trusted tech provider to the category-defining growth platform for real estate agents. By unifying proprietary data with AI designed for the nuances of real estate, they’re giving agents a compounding advantage. Turning existing relationships into their most powerful growth engine. With Presence® CRM, Luxury Presence’s vision has the potential to transform one of the world’s largest and oldest industries.”
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News Source: Businesswire.com
