Market Logic Software Introduces DeepSights Persona Agents
Market Logic Software has launched DeepSights Persona Agents, an AI-powered solution that transforms customer data into interactive, real-time conversations. The platform enables marketing, insights, and product teams to engage directly with AI personas, unlocking faster innovation and improved customer-centric strategies.
Unlike traditional persona reports limited to static decks, DeepSights Persona Agents act as dynamic representations of customer segments. Each persona is powered by segmentation data and behavioral insights, allowing natural language interactions that reflect real customer mindsets, behaviors, and preferences.
Transforming Research Into Conversations
Business teams can now interact with individual Persona Agents or run virtual focus groups to test campaigns, creative ideas, and product concepts. This real-time engagement eliminates delays tied to traditional research cycles and accelerates decision-making.
“With DeepSights Persona Agents, we turn segmentation data into living conversations,” said Olaf Lenzmann, Chief Innovation and Product Officer, Market Logic Software. “This innovation helps organizations create truly customer-centric products and services. It delivers feedback at the speed of thought while complementing qualitative research.”
Unique to Each Business
Unlike generic synthetic persona solutions, DeepSights Persona Agents are customized for each organization. Companies can integrate summaries of existing research reports or transform interview transcripts into interactive personas. Just a few grouped transcripts are sufficient to generate a reliable virtual persona.
Market Logic also offers full-service implementation. The rollout, including setup, testing, and support, is completed in under two weeks, making adoption seamless for business users.
With this launch, Market Logic Software strengthens its role as an innovation leader in AI-driven customer insights, providing companies with a scalable tool for faster decision-making and smarter product development.
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News Source: Prnewswire.com