We revealed stark new data last week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers are feeling, which is leading to a concerning number experiencing burnout.
In marketing, there’s a fairly high chance that we’re going to have very stressed people, because of a lack of control and constant change.”
This from Michelle Anderson, an experienced fractional CMO. And one who has seen enough to know.
She was responding to data from Marketing Week’s 2025 Career & Salary Survey, which should be essential reading for all marketing leaders and the leadership of the companies they work for.
Some lowlights. More than half of the 3,500 marketers that responded to the survey report being overwhelmed in their role and the extent of their challenge. A further 56.1% feel undervalued. Just over half say they have experienced emotional exhaustion during the past year.
This nets out at diminishing enjoyment. Just under half (48.2%) admit to enjoying their job less than they used to. And also the likelihood of burnout. All this should be of importance to everyone concerned with the wellbeing of marketers and by extension their ability to be effective in their jobs.
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Source : https://www.marketingweek.com/russell-parsons-marketers-supported/