MediaCo Holding Inc. has announced record audience performance. This success confirms the strength of their Multiplatform Media strategy. EstrellaTV, MediaCo’s national broadcast network, leads the industry. It is ranked #1 for prime-time growth among all broadcast TV networks. The network delivered a huge +65% year-over-year increase. This rapid growth makes EstrellaTV the fastest-rising network in prime time. This ranking includes both English and Spanish-language broadcasters.
Enhancing Audience Reach and Impact
The radio division also shows exceptional momentum. Furthermore, MediaCo’s radio properties surged +21% in audience. This growth happened across the five top markets. These markets include New York and Los Angeles. They also cover Riverside, Dallas, and Houston. This performance makes the portfolio a hot audio platform nationwide. The strong linear business is key. Specifically, it acts as a launchpad for MediaCo’s digital platforms. The company reaches an unparalleled level of scale. This influence helps them connect with multicultural audiences. They are serving communities across the United States.
Brian Fisher is MediaCo’s CRO. He stated these results reinforce their strategy. He emphasized the cultural relevance of their brands. Consequently, advertisers gain unmatched impact across various platforms. The company offers scalable and engaged audiences. This is a competitive advantage in Multiplatform Media. They are connecting with multicultural consumers nationwide. MediaCo serves over 20 million people monthly. This reach is achieved through TV, radio, and streaming. Their brands include HOT 97 and WBLS. This powerful Multiplatform Media footprint continues to expand.
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News Source: Businesswire.com
