Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads.
In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan.
For now, this is just a trial run with a handful of brands, but it’s a clear sign that Meta is ready to monetize its newest social media experiment.
In case you missed it, Threads launched in July 2023 as Meta’s answer to X (formerly Twitter). It quickly gained traction, passing 300 million monthly active users, largely thanks to its integration with Instagram.
While its user base might not be as sticky as Meta hoped, this move shows that they’re betting on Threads as more than just a fleeting trend.
What Does the Ad Test Look Like?
The ads being tested are image-based and will pop up in users’ home feeds. In early testing, ads on Threads will show for only a small percentage of people.
Meta’s Approach to Brand Safety
Meta is providing Threads users with control over the ads they see to help them understand how their information is used for ads, and ways to change their experience.
Users will be able to skip an ad they don’t like, or hide or report an ad that they deem inappropriate.
Additionally, Meta is testing an AI-powered inventory filter. This tools lets advertisers control the types of content their ads appear next to, giving brands more confidence to experiment with new platforms like Threads.
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Source : https://www.searchenginejournal.com/meta-threads-takes-the-next-step-by-launching-ads/538214/