NBT Bank has recently made a major announcement about an NBT Bank Marketing Promotion for Gina Rossi. Currently, she is the Chief Marketing Officer at the financial institution. Gina Rossi was previously the Executive Vice President of Brand Management. In her current role, she will oversee the marketing and digital operations of the bank. Moreover, Gina Rossi has been a part of NBT Bank since 2016. She has almost thirty years of experience in the banking industry. During her time at the bank, she emphasized enhancing the overall customer experience. As a result, the bank has experienced constant growth in its digital presence.
Shauna Hyle, EVP of Retail Community Banking at NBT Bank, said, “Gina’s promotion reflects her exceptional ability. To combine creativity with data-driven strategy. “Her leadership will continue to strengthen NBT’s brand presence and deepen connections with our customers across every channel.”
Rossi to Lead Communications and Community Engagement
In addition, Rossi will be responsible for all corporate communications and advertising. She is in charge of the bank’s presence on different online platforms as well as physical branches. Her management approach is focused on data-driven results and customer-centric projects. In addition, she will oversee the bank’s community engagement initiatives. On the other hand, the bank is still expanding its reach in the Northeast. This NBT Bank Marketing Promotion demonstrates the company’s dedication to developing its own talent. Rossi is thrilled about her new role.
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News Source: Businesswire.com
