Northbeam, a leading name in marketing attribution, has launched its Clicks + Deterministic Views attribution model, setting a new standard for data-driven marketing. The innovation provides marketers with a complete and verified understanding of how campaigns convert viewers into buyers. 

The model, developed in collaboration with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, and Vibe, unifies ad views and clicks across platforms. It then connects this engagement data directly to first-party transaction data, offering unprecedented cross-platform clarity.

Additionally, Northbeam announced a strategic investment led by HighPost Capital and Silversmith Capital Partners to accelerate growth and innovation.

Redefining Marketing Attribution Accuracy

Unlike traditional attribution systems that rely on statistical assumptions, the Clicks + Deterministic Views model delivers verified, first-party data. This approach eliminates guesswork and reveals the complete customer journey from ad view to click to purchase.

By measuring view-through revenue alongside clicks, Northbeam closes a critical blind spot in digital marketing. It highlights the impact of awareness and prospecting campaigns, helping brands make smarter, more confident investment decisions.

Key advantages of the model include:

  • Full-funnel visibility: Understand how awareness and upper-funnel campaigns drive real purchases.
  • Data-backed accuracy: Every conversion is verified, not modeled, ensuring transparency.
  • Smarter budget allocation: Identify campaigns that deliver true downstream revenue.
  • Cross-platform insights: Merge verified impressions with Northbeam’s pixel and order data.
  • Privacy-first measurement: Northbeam processes all data within a secure, clean room.

Proven Results and Market Impact

Early tests with major direct-to-consumer (D2C) brands showed impressive results. A luggage brand recorded a 283% increase in attributed transactions, while a CPG company achieved a 175% lift in revenue. Similarly, a cosmetics company reported a 550% boost in transactions using Northbeam’s model.

Stas Goldobin, VP of Product at Northbeam, stated, “Traditional attribution undervalues awareness campaigns. Our model provides verified, end-to-end transparency, so marketers can finally see the full impact of every impression.”

Fueling Future Growth and Innovation

The new funding round, led by HighPost Capital and supported by Silversmith Capital Partners, will expand Northbeam’s integrations and speed up product development.

“Northbeam isn’t just improving attribution, they’re transforming performance marketing,” said David Moross, Co-Founder and CEO of HighPost Capital. “Marketers want truth, not assumptions, and Northbeam provides the clarity and scale they need.”

Austin Harrison, CEO of Northbeam, added, “With our new partners, we’re ready to help more businesses grow confidently. Our goal is to empower marketers with data they can act on quickly and decisively.”

Through innovation and partnership, Northbeam continues to redefine the landscape of marketing attribution and data-driven growth.

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News Source: Businesswire.com