Oritain has upgraded its Oritain Membership Program with faster turnaround times and new supply chain intelligence capabilities. The global forensic origin verification company also improved access to supply chain data.
This improved version will feature membership options such as Bronze, Silver, and Gold. These options include forensic provenance combined with market insight and faster turnaround times. Because of that, it becomes easier for brands, retailers, manufacturers, and suppliers to make better procurement decisions. They can utilize the information in their compliance and risk management processes.
Meanwhile, organizations face greater pressure to verify origin claims. They must also demonstrate due diligence and address scrutiny from regulators, customers and consumers.
“Supply chain transparency is no longer enough,” said Paul Bentham, Chief Product and Technology Officer at Oritain. “Organisations need trusted evidence, meaningful context and the ability to act quickly. This evolution of Membership combines world-leading origin verification with market intelligence and faster access to results, helping customers make better sourcing decisions with greater confidence.”
Paul added, “This is also a direct result of listening to our members, they asked and we have delivered. It means more value from their current programs, and another important step towards turning origin data into actionable supply chain intelligence.”
Oritain Adds Faster Verification and Supply Chain Insights
This issue has been pointed out by Oritain in its Global Supply Chain Intelligence Report. According to the report, 90% of brands surveyed showed that at least one garment had cotton that was indicative of restricted cotton.
The finding came despite significant investments in supply chain traceability. Additionally, 60% of consumers said they actively avoid products connected to untrustworthy origins.
Oritain’s research also identified a growing verification gap. Organizations can increasingly map their supply chains. However, many still lack independent evidence about the materials moving through those networks.
These new features have been added in the enhanced system. Customer Insight Reports offer customized reporting through benchmarking and market trends. Moreover, an API connection is provided by Oritain, which lets customers link their verification information to their business applications. Oritain also provides accelerated service levels.
The Express option guarantees delivery of results within seven days for urgent samples. The Gold membership offers an additional 10-day turnaround for standard samples. Samples can be submitted and the status tracked using the secure Customer Portal. They can also download their results and reports from there. Additionally, eligible Gold members can integrate Oritain results via the API.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
