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Driving Success Through Employee Experience

In today’s dynamic work landscape, technology plays a pivotal role in shaping the employee experience. When organizations provide employees with the right technology, they create....

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Why Every Local Business Needs a Media Partner in 2025

The Digital Advertising Challenge for Small Businesses Digital marketing is more complex than ever. The return on ad spend (ROAS) that once made online advertising....

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Demand

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Are you looking to take your customer experience to the next level? Look no further than the latest cutting-edge digital

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SEO Today: Don’t Try to Do It All Yourself You don’t fix your own car unless you’re a mechanic. You

Digital

Mar-Tech News

Why Every Local Business Needs a Media Partner in 2025

The Digital Advertising Challenge for Small Businesses Digital marketing is more complex than ever. The return on ad spend (ROAS) that once made online advertising....

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Growth

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Planning for CDP Success: A guided journey for choosing a customer data platform

The evolving CDP Customer data platforms continue to evolve as organizations modernize their technology and look to CDPs as a cornerstone of their MarTech strategy.....

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Product

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Why Every Local Business Needs a Media Partner in 2025

The Digital Advertising Challenge for Small Businesses Digital marketing is more complex than ever. The return on ad spend (ROAS) that once made online advertising....

Mar-Tech News

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Latest Articles

Mar-Tech News

AppDirect Expands B2B Platform With vCom Lifecycle Acquisiti…

AppDirect​‍​‌‍​‍‌​‍​‌‍​‍‌ confirmed today that it has finalised the expansion of its B2B platform. To a significant degree, through the acquisition of vCom Solutions for a consideration exceeding $100 million. With this acquisition, AppDirect integrates the vCom network and the mobility...

Mar-Tech News

CSG Xponent Wins Major Awards for Customer Journey Analytics
CSG Xponent earns top industry awards for customer journey analytics, real-time orchestration, and personalization, boosting competitive platform position....

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PubMatic Partnership Empowers Agencies With Premium CTV Buyi…
PubMatic teams with Untapped Growth and tvScientific to give agencies premium CTV buying power, transparency, and AI-driven ad performance tools....

Mar-Tech News

DoubleVerify Boosts TikTok Ad Insights With DV Authentic Att…
DoubleVerify expands TikTok attention insights with DV Authentic Attention, giving advertisers deeper performance data and better ad engagement metrics....

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