Pattern Group Inc. announced major news at its annual Accelerate gathering for ecommerce executives. The company secured United States Patent No. 12,626,273 B2. This patent protects systems that calculate a True Return on Advertisement Sales Value (True ROAS). The official grant date for this marketplace technology was May 12, 2026.
The system tracks true incremental return on ad spend across digital platforms. It evaluates both short-term and long-term marketing factors. This model utilizes experimental and non-experimental data to evaluate marketplace dynamics. It also updates continuously as new information becomes available.
“This patent is the formalization of years of deep thinking about what it actually means for an ad to work for brands on ecommerce marketplaces and social platforms,” said Jason Wells, Chief Architect at Pattern. “True ROAS isn’t just a metric; it’s the truest measure of incrementality in advertising. When a brand spends a dollar, we can tell them more accurately what that dollar returned. Standard ROAS can’t do that, and that distinction is the difference between optimizing for noise and optimizing for growth that actually compounds.”
Patented AI Adtech Integration
The new True Return on Advertisement Sales Value (True ROAS) system connects directly with Destiny. Destiny is the flagship AI adtech platform built by Pattern. Destiny evaluates trillions of data points to discover keywords and automate bidding. This combined tool helps brand partners competing across 70 global marketplaces and 100 countries. It helps brands navigate changes caused by modern agentic shopping.
“We built Destiny to turn ad spend into a growth asset, not a recurring cost,” added Wells. “This patent ensures the methodology behind that mission is protected, and that our brand partners continue to benefit from an approach the industry hasn’t caught up to yet.”
Co-founder and CEO Dave Wright also discussed these advancements on stage at the Accelerate event.
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News Source: Businesswire.com
