ZetaDisplay Austria has introduced the new identity of Peakmedia digital signage GmbH after its acquisition in 2023. ZetaDisplay Austria also announced Marcel Schramm has been appointed new Country Director. This step will further reinforce ZetaDisplay Austria’s market position and expand its digital signage capabilities in Austria and the broader European market.
The rebranding is the next step in the integration of Peakmedia within the larger ZetaDisplay organisation. The transition also combines Peakmedia’s proven local expertise with the international reach, technology portfolio and service capabilities of one of Europe’s leading full-service digital signage providers. This will give customers a broader choice of digital signage solutions, but will also mean they still get dedicated local support.
Since joining the ZetaDisplay Group, the Austrian company, based in Ebbs, has continued to deliver sophisticated digital signage solutions throughout the DACH region and Eastern Europe. The company has also provided support to organizations through strategic consulting, software implementation, hardware integration, content creation and managed services. So, the new brand identity is a mix of continuity and future growth.
Along with the rebranding, Marcel Schramm succeeds Peakmedia founder and former CEO Jonas Wilhelm as Country Director. Schram brings a wide range of experience to the company with extensive experience in the technology and communications industries. He has also gained extensive expertise in the areas of collaboration technologies and digital signage solutions. He will be responsible for the Austrian business and will help customers create more engaging, connected and data-driven digital experiences.
ZetaDisplay Austria Bolsters its Leadership in Digital Signage
The integration means that customers in Austria can benefit from the broader international resources of ZetaDisplay with close local relationships. Plus, companies can benefit from improved managed services, international project delivery capabilities, and the company’s proprietary Engage Suite software platform. This means organizations receive complete end-to-end digital signage solutions that help drive long-term business growth.
Marcel Schramm, Country Director, ZetaDisplay Austria says: “Peakmedia has built a strong reputation in Austria by combining close customer relationships, deep technical expertise and a focus on delivering measurable business value. As part of ZetaDisplay, our customers now benefit from the strength of a global organisation while continuing to receive the local expertise and support they value.
By combining Peakmedia’s market knowledge with ZetaDisplay’s wider capabilities, including enhanced managed services, global project delivery and our proprietary Engage Suite software platform, we can offer customers a more complete end-to-end solution.
This combination creates a unique position in the Austrian market, where we can bring together technology, software and service expertise to help businesses create more connected customer experiences. We also see significant growth opportunities in areas such as retail media, building on our long-standing experience supporting leading retailers including SPAR.”
Daniel Nergård, CEO at ZetaDisplay comments: “The DACH region and Eastern Europe are a strategically important market for ZetaDisplay and we are committed to building on the strong foundation established. This strategic move allows us to create new opportunities for sustainable growth while maintaining a strong focus on delivering value for our customers.
Marcel is an experienced and highly respected leader with a hands-on mentality and a strong track record of helping organizations use technology to create meaningful customer experiences.
The appointment follows a period of continued growth and investment across Europe, including the expansion of ZetaDisplay’s operations in the UK and the continued development of the full-service positioning in its DACH business.”
The rebranding demonstrates ZetaDisplay’s ongoing investment in the Austrian market and its broader European expansion strategy. Additionally, the company continues strengthening its digital signage portfolio through regional integration, technology innovation, and customer-focused services. Consequently, ZetaDisplay Austria is well-positioned to support businesses seeking scalable, connected, and data-driven digital communication solutions across multiple industries.
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News Source: GlobeNewswire.com
