Picsart has launched Marketing Studio, an AI-powered marketing platform that connects content creation, advertising strategy, creative testing, and paid distribution. The new platform integrates Zappi’s consumer insights with Google Ads, allowing businesses to create and launch campaigns within Picsart.
Picsart is used by more than 100 million artists and brands across the globe. The latest product launch is mainly focused on small business owners, freelancers, agencies, and performance marketers.
AI Marketing Tools Connect Strategy and Campaign Execution
Marketing Studio enables firms to convert their objectives, products, competition, and consumer knowledge into an advertising strategy. Moreover, it also assists with campaign investment, launch, and scaling advice.
Users can create images and video variations through Picsart’s video models and editing tools. The platform also supports brand consistency as businesses expand their advertising campaigns.
Hovhannes Avoyan, Founder and CEO, Picsart, explains: “A small-business owner can know their product inside out and still struggle to communicate its value to customers. We build with our customers in mind, always looking for ways to help their creative efforts work harder for their business. That’s why expert guidance from AI agents at every stage of the marketing process is a core foundation of our new Marketing Studio.”
Picsart offers three AI agents for different marketing activities. Pax is responsible for handling Google Ads; Draper helps with advertising strategies, and Slava works with performance marketing and campaign management. All these AI agents combined help businesses from market research to paid campaign distribution.
Zappi and Google Ads Strengthen Marketing Workflows
Through its partnership with Zappi, Picsart enables businesses to test advertising concepts and videos before investing in campaigns. Zappi provides consumer insights and predictive technology to evaluate creative performance and identify potential improvements.
Zappi’s recently launched Vera agentic ad strategist employs these skills to measure the creative assets and develop new video variants. In an announcement from the company, Zappi’s model proved more effective when it came to the development of better creative in 86% to 93% of cases measured through relevant metrics.
Meanwhile, the Google Ads integration allows users to create and launch campaigns directly within Picsart. This approach reduces the need to switch between separate content production and advertising platforms.
Mika Peterman, Strategic Partnerships & Business Development Leader, Google, adds: “Creative is the biggest driver of ad effectiveness. We’re thrilled to launch Google Ads within the Picsart platform to help their users easily turn high-quality assets into high-performing campaigns from a unified workflow. By bringing creation and distribution together, we’re giving small businesses the tools to launch faster, iterate quickly based on real performance, and drive meaningful growth.”
Once campaigns go live, plain-language performance insights help businesses understand results and identify next steps. Consequently, marketers can use campaign data to refine creative concepts and develop new variations.
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News Source: Businesswire.com
