In 2021, the average senior living sales team generated 61.2 new independent living leads per month. Meanwhile, the best sales performers generated just 50.2 new leads per month. This might seem counterintuitive, but the conversion rates show otherwise. In independent living (IL) in 2021, the best sales performers converted 7.0% of worked leads compared to the median of 1.8%.
That’s a significant difference.
As the industry continues to battle back from the fallout of the COVID-19 pandemic, the data from sales-enablement platform Sherpa reveals four powerful trends that every operator needs to know.
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