PulsePoint, a company that is revolutionizing the marketing of healthcare with technology, announced the expansion of its capabilities in the omnichannel marketing space with the latest integration with the platform Reddit. With this integration, healthcare marketers can now activate PulsePoint’s healthcare professional audience segments directly on the platform. They are also able to coordinate these efforts with activities that are taking place in the company’s broader omnichannel ecosystem. Industry research reveals that a considerable number of HCPs use social media to engage with other HCPs in terms of sharing their points of view. They also use the platforms to ask medical-related questions or seek medical information in the form of online communities.
Audience Targeting and Campaign Capabilities
PulsePoint’s Audience Manager is used to help healthcare marketers develop verified lists of HCP targets. These lists help marketers reach audiences on Reddit using clinical intent, digital interests, and brand relevance signals. As a result, brands can connect with healthcare professionals in meaningful and relevant ways. PulsePoint enables self-serve campaign activation in a high-engagement social environment used by many U.S. healthcare professionals. The platform also allows for the coordination of the omnichannel orchestration of the following platforms: Reddit, social media, programmatic display, EHR, and DOOH.
The measurement of the campaign is done at the NPI level, giving insights into the HCPs that have been engaged through the activations. The insights provided include NPI information, profession-based information, and site visit information, including the day, time, and source of the visit. The audience intelligence also helps optimize the results and the return on investment of the social marketing campaigns.
Healthcare Communities and Data Insights
“Healthcare professionals are increasingly turning to community platforms to explore clinical topics, evaluate new therapies, and engage in peer-to-peer discussion,” said Ezra Suveyke, Chief Product Officer at PulsePoint. “With this expansion of our omnichannel ecosystem, we’re giving brands the ability to engage HCPs on Reddit in a way that’s responsive to HCPs’ behavior across other channels and their interactions with the brand.”
In Q4 2025, Reddit’s daily active users increased by nineteen percent year over year.
Views on health topics grew more than sixty-one percent during the same period. Medical communities like r/medicine attract professionals who share insights and discuss emerging trends. PulsePoint’s HCP365 solution also delivers NPI-specific insights, including site visits, search activity, and email engagement.
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News Source: PRNewswire.com
