Integral Ad Science (IAS) launched Quality Connect, a new solution that improves transparency between advertisers and publishers. The announcement marks a significant step toward stronger collaboration across the digital advertising ecosystem. The solution gives publishers greater visibility into advertiser campaign preferences.
The IAS Pulse platform, through Quality Connect, allows publishers to understand what advertisers need in near real time. Publishers can better match campaigns to advertiser expectations. It also supports media quality standards such as brand safety, suitability settings, fraud prevention, and more. Before, publishers had little visibility into advertiser quality settings. Hence, there could be challenges with campaign delivery. These issues were impression blocks, under-delivery, friction in operation, and missed optimization opportunities.
“The quality of a media buy shouldn’t be a secret,” said Lisa Utzschneider, CEO of Integral Ad Science. “For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunities. Quality Connect gives both sides a more transparent way to work together – helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.”
New Capabilities Enhance Campaign Visibility
Quality Connect introduces three key capabilities for IAS Pulse publisher clients. First, Campaign Transparency provides visibility into advertiser campaign settings. These settings include brand safety categories, fraud controls, suitability requirements, keyword exclusions, and targeting preferences.
Second, Campaign Reporting enables publishers to generate on-demand reports while campaigns remain active. Therefore, teams can identify issues earlier and improve campaign performance.
Third, Campaign Segments groups advertiser preferences into dynamic avoidance segments. Consequently, publishers can align inventory more efficiently and reduce wasted impressions.
“Having our advertisers’ brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution, and optimization, but has also elevated the level of service we provide to our clients,” said Samantha Carola, Director of Digital Client Services, US at Financial Times. “Rather than spending time chasing down details, we’re able to focus on delivering seamless campaign launches, optimizing toward client KPIs, and eliminating unnecessary back-and-forth throughout the process.”
“Thanks to Quality Connect, we have immediate access to the advertisers’ quality metric settings,” said Vittoriana Erba, Senior Campaign Manager at AdKaora. “With such a direct view of the brand safety and context control segments applied to campaigns, we reduce email exchanges with clients, optimize setup times, and can guarantee performance aligned with quality objectives right from the start.”
IAS stated that the solution strengthens campaign alignment and improves operational efficiency. Additionally, it helps publishers build stronger relationships with advertisers. Campaign Transparency is available now through IAS Pulse. Campaign Reporting and Campaign Segments are expected to launch in Q3 2026.
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News Source: Businesswire.com
