Rippling today announced its first Super Bowl ad campaign to increase brand awareness and highlight the inefficiencies of business software. The 30-second commercial features Tim Robinson, an Emmy award-winning actor, as a frustrated genius struggling against outdated software. The creative campaign, named “Rule Your Business,” features Robinson’s character attempting to manage a business empire. Unfortunately, his plans are foiled time and again by disjointed business software that hinders progress. The commercial will premiere during Super Bowl LX and air on Peacock during the Olympics. Rippling also intends to air a series of commercials featuring Robinson throughout the year.
Improving Efficiency With Integrated Software
The aim of Rippling’s campaign is to highlight how inefficient, disjointed systems prevent efficiency. Furthermore, the campaign states that businesses can make HR, IT, and finance processes easier with integrated software from Rippling. Rippling partnered with Tombras, the 2025 Agency of the Year from Ad Age, to launch the campaign. They hope to reach HR, IT, & finance professionals who deal with common issues with legacy software on a daily basis. Rippling integrates HR, IT, spend, and more into one platform. The company has over 30,000 customers worldwide and provides more than 600 integrations.
“Business software is failing modern businesses and the people who use it. It’s out of date, there’s too much of it, and it slows everything down,” said Nick Wiesner, VP of Brand. “This campaign shows how infuriating it is. When your master plans are foiled by inane issues caused by bad software,” he added.
“Before switching to Rippling, we felt the pain of outdated tools. Firsthand,” said Alice Mathews, CEO at Tombras, Ad Age’s 2025 Agency of the Year. “Now our HR, Finance, and IT are all in one place, making us more efficient than ever,” she added.
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News Source: Businesswire.com
