Rithum, a global commerce solutions provider, has appointed Kim Miller as Chief Marketing Officer and Head of Global Strategy. The move comes in line with the company’s Commerce Innovation vision. Kim Miller is going to be the head of the global marketing and strategy teams at Rithum. In addition, she comes with substantial knowledge on retail, consumer experiences, and digital transformation. Additionally, her leadership skills will aid the organization in crafting its market strategy. Miller brings more than 20 years of experience across digital transformation, omnichannel retail, and consumer growth initiatives. She has worked with Fortune 500 companies and leading consumer brands.
“Kim brings a unique combination of retail, customer and marketing leadership experience that will be invaluable as we continue helping brands and retailers navigate an increasingly dynamic commerce landscape,” said Lou Keyes, CEO of Rithum. “Having led customer strategy, ecommerce and growth initiatives at some of the world’s most recognized retail organizations, she understands the challenges our customers face firsthand. We’re excited to welcome Kim to the team as we continue expanding our capabilities and delivering value across the commerce ecosystem.”
Rithum Expands Commerce Strategy with New Marketing Leadership
More recently, Miller was the Chief Customer Officer at Saks Global, where she led the enterprise customer strategy for Saks Fifth Avenue and Neiman Marcus. Prior to that, she was the President of Saks OFF 5TH, leading its billion-dollar-plus omnichannel business. Moreover, Miller was the Chief Marketing Officer at Rakuten, overseeing brand and performance marketing programs for millions of members and thousands of retail partners. Miller will be involved in strengthening Rithum’s market positioning in her new assignment. Additionally, she will increase engagement among customers and showcase the value of commerce solutions offered by Rithum. She will also help brands and retailers cope with the AI-led commerce ecosystem.
“Rithum has an opportunity to redefine how the industry thinks about commerce technology,” said Miller. “The convergence of AI, data and commerce is creating new possibilities for brands and retailers, and Rithum is uniquely positioned to help partners and customers not only operate their businesses more effectively, but also gain the intelligence needed to compete and grow. I’m excited to join the team at such a pivotal moment and help shape the company’s evolving story as we continue building for the future of commerce.”
The recruitment of Miller demonstrates Rithum’s commitment to fostering innovation through effective leadership. Consequently, Rithum will strive to provide a more integrated experience of commerce across the globe. With innovative digital transformation programs, Rithum will keep developing its Commerce Innovation strategy.
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News Source: Businesswire.com
