RSM has appointed the company’s Chief Marketing Officer, Joseph Taiano, who will oversee. The global marketing, brand evolution, and going-to-market strategy. RSM has also appointed Taiano at a time when the company is continually redefining itself. The middle market is based on companies characterized by their growth trajectory, dynamism, and global aspirations. RSM seeks to enhance the brand’s presence and boost its growth trajectory.
“Our people are our brand. What sets RSM apart isn’t just what we do, but rather, it’s how we do it. The culture here is collaborative, intelligent, and deeply client-centric. In a world where AI is taking center stage. I believe not losing the human touch will be paramount. The key is understanding how technology, coupled with human connection, can drive unmatched results that will set us apart. My goal is to amplify that culture, both inside. The firm and how we show up to the market,” Taiano added.
Strengthening Global Brand and Market Impact
Taiano brings over 25 years of international marketing and leadership expertise. Prior to joining RSM, he was Accenture’s Global Head of Marketing for Growth & Strategy. Led marketing for Accenture Song’s creative business. His background includes global team leadership and measurable results across complex business environments. In addition, RSM said that the appointment of Taiano underscores its commitment. To a powerful brand story that connects strategy, data, and technology, grounded in leading a world-class workforce. In this new position, Taiano will strengthen RSM’s brand promise. The Power of Being Understood, and further develop consistent, locally relevant global experiences. For clients throughout the firm’s assurance, tax, and consulting services.
“RSM and our clients are dynamic businesses that are expanding globally. Joe’s expertise is in professional services and global marketing. Along with his ability to connect strategy, data, technology, and storytelling. Will strengthen our brand, shine a light on our exceptional clients, and enhance. Our market impact,” said Brian Becker, CEO of RSM’s transatlantic partnership and managing partner of RSM US LLP. “His leadership will help ensure RSM’s brand is compelling for our clients while inspiring our people.”
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News Source: PRNewswire.com
