Sabio and Gentoro are advancing Agentic AI across advertising operations through a new collaboration. The partnership will introduce AI agents into Sabio’s internal workflows. Sabio Holdings operates from Los Angeles as a creator-led and data-driven AdTech company. The company uses AI to help brands reach, engage, and validate streaming TV audiences.
Gentoro is all about implementing AI for enterprise applications in complex business processes. Both organizations will jointly deploy agentic AI in the DSP platform of Sabio. This implementation will begin with internal processes and campaign management. It will integrate with the new natural language self-service interface.
“Our partnership with Gentoro enables agentic AI agents to streamline our workflows, while unifying our full tech stack: our DSP, SSP, SSAI, Creator TV®, and App Science® analytics capabilities. This will provide new ways for brands, agencies, and small businesses to work with Sabio in a natural language environment,” said Aziz Rahimtoola, CEO of Sabio Holdings.
Agentic AI Targets Campaign Management
For many years now, Sabio has been using AI in various parts of its technology platform. This includes the App Science® home graph technology and natural language processing capabilities. With agentic AI, Sabio will be able to take its AI capabilities to the next level by using them in workflow processes.
AI agents will first be introduced in the internal campaign management process of Sabio. Gentoro will provide assistance in the implementation by using its knowledge of workflow discovery and agentic architecture. This partnership is the combination of Sabio’s AdTech and Gentoro’s enterprise AI knowledge.
“Operational efficiency is one of the most immediate opportunities for agentic AI to create meaningful business value,” said Pervez Choudhry, CEO of Gentoro. “Sabio already has a sophisticated AI strategy and a technology environment uniquely suited to taking the next step. We’re helping translate that advantage into operational AI and create an architecture that can scale as new opportunities emerge.”
Implementation One uses the Gentoro Campaign Management Agent. This solution would reduce the complexity of any workflows that span multiple technology platforms. Gentoro’s architecture is based on MCP and enables secure functioning of AI agents in the current Sabio environment. It also provides a platform for further development of agentic AI solutions. Sabio controls and maintains its DSP, SSP, and App Science® Household Graph, as well as first-party data with Creator TV.
This unified environment provides room for increased adoption of agentic AI technology. Sabio and Gentoro intend to continue exploring further applications in the area of advertising operations. These will be geared towards efficiency and providing more value for the advertisers. However, the advertising industry is increasingly becoming focused on operational AI adoption.
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News Source: PRNewswire.com
