Search.com Declares Keyword Search Obsolete in the Age of Gen AI
Search.com, a Gen AI-powered search platform, released its first white paper, The Keyword is Dying – Long Live Intent, highlighting that traditional SEO keywords are losing impact. The report emphasizes that social feeds are declining in relevance, while generative AI through agents, tools, and interfaces is becoming the primary gateway to the Internet. Consequently, the online search landscape is transforming significantly, moving beyond keywords.
Since June, Search.com has grown 90% organically and projects nearly 1,200% annual compounded growth. This surge illustrates a structural shift in how users discover, navigate, and engage online, rather than a temporary trend.
“When 42% of users now ask conversational questions instead of typing keywords, we’ve clearly entered a new era,” said Melissa Anderson, President of Search.com, a Public Good division. “Intent-based AI isn’t coming; it’s already here. Platforms that adapt will define the next phase of the Internet.”
Search.com is reshaping online discovery by replacing keyword-driven search with intent-driven AI, ensuring faster, smarter, and context-aware responses for consumers.
Additionally, Search.com differentiates itself from other Gen AI search engines by partnering directly with publishers. The platform ingests content only with permission, compensates fairly, and provides technology support. Several leading news and content partners are now adopting Search.com – powered AI search, transitioning away from traditional keyword-based approaches.
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News Source: Globenewswire.com