Seedtag appointed Brendan McCarthy as its new Chief Marketing & Communications Officer. This is a key appointment by Seedtag’s leadership as part of its global growth strategy. Furthermore, Seedtag is seeking to accelerate its growth in Neuro-Contextual advertising.
Brendan McCarthy will be in charge of leading global marketing and communications efforts. This will involve supporting growth in international markets for its open web and CTV businesses. Additionally, it will involve helping accelerate the growth of its privacy-first Neuro-Contextual advertising solutions globally.
McCarthy joins Seedtag after serving as Chief Marketing Officer at Criteo. During his tenure, he repositioned the company successfully. He shifted it from a point solution to a leading AI-centric commerce media platform.
Furthermore, McCarthy brings over 20 years of marketing leadership experience. He has worked with Fortune 500 companies, including Nielsen, Samsung, and eBay. He combines data-driven marketing, creativity, and thought leadership. As a result, he consistently delivers measurable business outcomes.
“At Seedtag, we believe the future of advertising isn’t about tracking people— it’s about understanding them,” said Brian Gleason, CEO of Seedtag. “Brendan brings the rare ability to turn vision into momentum and innovation into impact. As we expand Liz and our Neuro-Contextual platform globally, his leadership will help brands connect with audiences in more meaningful, measurable ways.”
McCarthy will oversee a global team focused on brand development and demand generation. In addition, he will align marketing and communications as a unified growth engine. This strategic alignment supports Seedtag’s next phase of expansion.
Strong Revenue Growth Drives Expansion
Seedtag announced the appointment during a pivotal growth period. The company recorded 46% year-over-year revenue growth in North America in 2025. Furthermore, its proprietary AI platform, Liz, continues to fuel global momentum.
Seedtag strengthens its position in AI-driven advertising markets. It continues expanding its Neuro-Contextual advertising capabilities. Consequently, the company remains competitive in privacy-first advertising technology.
“Seedtag has proven it can disrupt the status quo with a years-long track record of rapid growth in mature advertising markets,” said McCarthy. “I’m confident we can accelerate that momentum by aligning our brand and global communications to drive even more value for our clients. We have a unique opportunity to lead the category as the premier AI-driven partner for brands that value both innovation and consumer trust.”
This appointment, therefore, further cements Seedtag’s dedication to innovation. It continues to invest in AI-powered advertising solutions. This means that brands can now target audiences more intelligently, eliminating the need for third-party cookies.
Seedtag’s latest executive appointment underlines its ambition to lead the Neuro-Contextual Advertising industry. It further cements its global brand presence in digital advertising landscapes.
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News Source: PRNewswire.com
