Sinch AB (publ) officially named Sophie Cheng as the company’s new Chief Marketing Officer. This major executive appointment transitions her into the Global Leadership Team. In this position, she will report directly to CEO Laurinda Pang. Cheng replaces Jonathan Bean in this prominent role. Meanwhile, Bean recently moved into a new position as Executive Vice President, EMEA and Global Partnerships.
Internal Leader Promoted to Executive Team
Cheng previously managed the global product marketing and revenue enablement organization inside the company. She originally joined the enterprise in 2024. Before her tenure here, she held essential senior leadership positions at ZoomInfo and Chorus.ai. Her extensive background includes helping businesses scale up commercial operations through modern technologies. Consequently, she will now apply this expertise to guide the global promotional strategy for the firm.
“Sophie brings a rare combination of strategic vision, operational excellence, and deep understanding of both product and customer needs. She has already made a significant impact at Sinch through her leadership of our global product go-to-market organization. She is a modern marketing leader with a clear vision for how to elevate our market presence, strengthen customer relevance, and position Sinch for continued growth,” said Laurinda Pang, CEO of Sinch.
“I’ve seen firsthand the scale of Sinch’s ambition and the massive opportunity ahead as AI transforms how businesses communicate with consumers. I’m excited to expand my scope and turn customer and market intelligence into growth, innovation, and more meaningful customer experiences. We’re only scratching the surface of what’s possible, and I’m grateful for the trust as we continue building the future of customer communications,” said Sophie Cheng.
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News Source: PRNewswire.com
