Sovrn and Dappier Introduce Conversational AI Advertising
Sovrn, a leading technology platform for publishers and creators, has partnered with Dappier, an AI monetization company. The collaboration introduces conversational AI advertising that allows publishers to monetize branded AI copilots, real-time content syndication, and interactive ad formats.
Through this partnership, users engaging with AI copilots on publisher platforms will now see conversational ads powered by Sovrn Commerce. These ads, embedded directly in AI responses, combine rich real-time signals with contextual relevance. As a result, they deliver higher value to both consumers and marketers compared to traditional ad formats.
Addressing AI’s Disruption in Advertising
Publishers face mounting challenges as AI disrupts search referral traffic and legacy advertising models. Sovrn and Dappier aim to counter this disruption by enabling publishers to integrate AI-driven search experiences and monetize AI answers with conversational ads.
Brands such as News-Press & Gazette and Wild Sky Media already use the solution to deploy AI copilots on their sites. This integration not only unlocks conversational ad inventory but also syndicates publisher content across third-party AI platforms through the Dappier Marketplace.
Chris George, President of Sovrn, said: “AI has changed how publishers engage audiences. By working with Dappier, we ensure publishers remain central in the AI economy while giving marketers access to engaged AI-driven audiences.”
Customizable AI Experiences for Publishers
Dappier’s AI platform offers customizable, monetization-ready tools requiring no development resources. Publishers can launch branded AI copilots, upgrade search bars with conversational input, or embed AI assistants across articles.
Dan Goikhman, Co-Founder and CEO of Dappier, added: “Our mission is to help publishers earn more revenue through AI. By enabling Sovrn Commerce with conversational ads, we ensure consumers receive highly relevant marketing messages alongside trusted AI answers.”
With this partnership, Sovrn and Dappier are positioning conversational AI advertising as a new revenue channel for publishers while creating more valuable engagement opportunities for marketers.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Prnewswire.com