StackAdapt Unified Email Programmatic Platform Launch has rolled out. Called the Unified Email Programmatic Platform, this latest solution empowers marketers to manage both owned and paid media strategies under a single, AI-powered roof. It’s designed to reduce complexity, boost campaign precision, and drive personalization at scale.
By combining these previously separate channels, StackAdapt helps brands save time while delivering more relevant messages to their audiences.
One of the most powerful features of this platform is its ability to track and link customer interactions across various digital touchpoints. For example, a viewer who watches an ad on connected TV (CTV) could then receive a customized follow-up email based on their activity. This smooth transition is made possible by StackAdapt’s proprietary Data Hub. The tool enables users to upload, segment, and act on their first-party data, while guiding audiences through multi-channel journeys.
It also offers performance tracking across all channels, so marketers gain visibility into conversions, customer behavior, and revenue generation. The platform connects easily with popular CRM systems like Salesforce and Shopify, making implementation smooth and fully compliant with current privacy standards.
StackAdapt Unified Email Programmatic Platform Launch with AI and First-Party Data
The new StackAdapt Unified Email Programmatic Platform makes it easier for marketers to scale campaigns intelligently. Built-in AI and real-time optimization allow teams to extend reach while fine-tuning message delivery. Instead of juggling multiple tools, marketers can now use one central platform to create personalized experiences across display, native, video, CTV, DOOH (digital out-of-home), in-game, audio, and email formats.
The result is consistent branding and improved engagement with every touchpoint. With privacy regulations tightening and third-party data becoming less reliable, StackAdapt puts first-party data front and center. The platform allows marketers to put their data to work—driving performance without compromising on consumer trust.
According to the company, users who rely on first-party data see up to 2.9x higher revenue and 1.5x greater efficiency across campaigns. That’s a strong case for making the shift.
Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, highlighted the breakthrough this launch represents. “Email’s integration into our ecosystem gives clients a new way to activate first-party data and unify messaging with media strategies,” he said. “In today’s landscape, marketers need to prove results and consolidate efforts, and this platform helps them do both.”
With this unified offering, StackAdapt shows its commitment to helping marketers adapt quickly in a fast-changing environment. It’s a strategic step toward smarter, more agile advertising that connects with consumers in real-time—without the usual friction.
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News Source: itbrief.com.au
