StatSocial Expands Platform with Bluesky Integration for Advanced Consumer Insights
StatSocial, the only provider of socially-derived audiences across major networks, has integrated Bluesky into its core analytics platform. This move expands visibility into emerging conversations, audience behaviors, and engagement trends. With Bluesky added, brands can gain sharper consumer insights, uncover influencer opportunities, and strengthen media planning in a fragmented social landscape.
With Bluesky integration, marketers can now:
- Gain a deeper understanding of audiences using StatSocial’s Identity Graph combined with Bluesky engagement data.
- Identify and validate creators on Bluesky through an audience-first approach that ensures alignment with brand objectives.
- Benchmark Bluesky engagement against other networks to understand audience overlap and activate them across the digital ecosystem.
This integration extends StatSocial’s reach into niche, politically active, and tech-driven communities that increasingly turn to Bluesky. It offers earlier visibility into signals from these audiences, enabling brands to stay ahead of shifting trends.
David Barker, CEO of StatSocial, emphasized, “As platforms like Bluesky gain momentum with early adopters and influential groups, brands must keep pace. By uniting Bluesky with Instagram, TikTok, YouTube, and others, we give clients greater visibility into the behaviors and affinities shaping consumers today.”
A Strategic Step to Combat Social Fragmentation
The addition of Bluesky highlights StatSocial’s mission to help brands and agencies address social media fragmentation. StatSocial ensures organizations can make informed decisions, optimize influencer discovery, and strengthen digital strategies by delivering actionable intelligence across multiple platforms.
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News Source: Prnewswire.com