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Using data to power digital transformation

Quest is a global provider to 130,000 companies across 100 countries, including 95% of the Fortune 500 and 90% of the Global 1000. Since 1987, we’ve built a portfolio of database management software tools that help you manage, monitor and move your data across on- premises and cloud environments as well as multiple database platforms. […]

Linkedin For Professional Services

Marketers, consultants, and other professional service providers all rely heavily on word-of-mouth as a primary source of referral. By growing their LinkedIn network with other local professionals, owners, CEO’s and key decision makers, these professionals have an opportunity to engage, educate, and demonstrate their thought leadership while cultivating their local sphere of influence into meaningful […]

Commerce for any place and every device.

Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]

Experience Essentials: Commerce

It’s vital for companies – both retailers and manufacturers – to give customers rich, immersive and seamless experiences, online and off. But it’s also hard to do. According to Target Marketing, almost half (48 percent) of companies feel the omnichannel experience they provide to customers is only average and 19 percent feel it’s poor or […]

The path to experience driven commerce.

Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]

Meet the moment with exceptional experiences everywhere.

How a new type of analytics is helping financial services companies connect the data dots. It’s the first of the month, and you have some bills to pay. You log in to your bank’s website but get an error message when you try to make a payment to a new payee. You nitiate a query […]

The evolution of customer journey management, for marketing and beyond

In the process of developing this paper on customer journey management, Winterberry Group spoke to senior industry experts from both the US and Europe. These experts represented companies involved in all aspectsof customer journey management, ranging from global data and technology companies, digital transformation agencies, and end user clients. To complement these interviews, WG ran […]

CREATIVE OPERATIONS REPORT

Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

CREATIVE OPERATIONS REPORT

Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

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