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Linkedin For Professional Services

Marketers, consultants, and other professional service providers all rely heavily on word-of-mouth as a primary source of referral. By growing their LinkedIn network with other local professionals, owners, CEO’s and key decision makers, these professionals have an opportunity to engage, educate, and demonstrate their thought leadership while cultivating their local sphere of influence into meaningful […]

Commerce for any place and every device.

Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]

The path to experience driven commerce.

Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]

CREATIVE OPERATIONS REPORT

Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

CREATIVE OPERATIONS REPORT

Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

Cultivating customer loyalty

From 1890, the year attributed to the quote above, the world view has undergone massive shifts in all spheres of life. Interestingly, the view regarding customer being the ‘purpose of work’, has only become more widespread.

How successful startups avoid selling to people who aren’t buying

Product

Why do some new products fly off the shelves while others have sales cycles that extend out for months? Selling any product is a mixture of art and science, but selling a new product with no track record from a company with no reputation — that requires a science all its own. Every new product is different, […]

Getting eCommerce right in the 2020s.

How retailers can delight and convert shoppers online. For retailers across EMEA, the last two years have been tumultuous to say the least. From lockdowns to supply chain disruption and mounting awareness of the climate crisis, the world and its shoppers have been forced to transform—and every fresh disruption has brought new challenges to grapple […]

Fortinet Converge- Americas Digital Edition

Security across any network, edge, or cloud Discover the future of digital security at Fortinet Converge, a virtual event gathering industry thought leaders, asset owners, industrial suppliers, threat intelligence gurus, integrators, and standards organizations to define cybersecurity in evolving hybrid cloud environments. IT, OT and 5G networks and the technologies that power them are increasingly […]

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