The company Thryv today unveiled its new AI marketing software designed specifically for home services businesses. This launch targets firms that serve consumers at home – plumbers, electricians, HVAC technicians, and more. Also, helps them automate lead generation and marketing to high-intent prospects. The AI marketing software drives growth by streamlining campaigns, freeing business owners to focus on service delivery.
Thryv 3-Step Growth Framework
According to Thryv, their latest home services marketing automation is based on a unique “3-step growth framework” concept. At the outset, the tool enables companies to be discovered on the internet by enhancing their presence through search engines, directories, and social media. Subsequently, the company engages and converts the leads by the use of automated follow-up messages, appointment scheduling for the estimate, and the dispatch of branded reminders. They use Thryv’s platform to send service-reminder automations and run targeted campaigns. This helps them maintain strong relationships with their customers.
Moreover, the solution is built on Thryv’s existing small business marketing and sales platform. The company says the new software eliminates the need to hire an agency or create content from scratch. Thousands of home-service clients are already using the platform successfully. Rather, the automations are ready to use. As Rees Johnson, Chief Product Officer at Thryv, stated: “While they’re out on jobs, prospects are submitting forms, customers are getting branded reminders. It’s seamless.”
In addition, this offering addresses key pain points in the home-services sector, like high marketing cost, lead conversion challenges, and customer retention. Industry-related keywords like “marketing automation”, “lead capture”, and “CRM automation” are central to how the software is positioned. The move also reflects broader trends in AI adoption for small businesses. Thryv reports growing interest in AI-powered marketing tools and automation.
Thryv is inviting home services business owners to adopt its new software. The platform helps them scale operations more efficiently and reduce manual tasks. It also enables businesses to win more jobs with streamlined processes. With this launch, Thryv strengthens its position as a trusted SaaS partner for service-based small businesses aiming to grow in a competitive market.
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News Source: Businesswire.com