Vested recently appointed three senior leaders to its global team. This move aims to accelerate the agency’s digital and creative capabilities. The firm specializes in marketing and communications for the financial services sector.
Sitha Ngy joins as Senior Creative Director. Paul Dalton-Borge takes the role of Managing Director. Adam Fontana joins as the new Director of Digital Strategy. These hires support growing client demand for integrated marketing programs.
Strategic Leadership Expansion
Clients now require programs that connect brand strategy to digital performance. Binna Kim, Group CEO of Vested, noted the necessity of this strategic shift.
“As financial brands navigate an increasingly complex marketing environment, clients are asking for more from their agency partners. They need fully integrated programs that connect brand strategy to digital performance and creative execution,” said Binna Kim, Group CEO of Vested. “These three leaders bring precisely the caliber of thinking and experience that allows us to deliver on that ambition. With Sitha, Adam, and Paul joining our global team, we are significantly strengthening the creative and digital firepower that sits at the heart of our integrated offering.”
Sitha Ngy brings 15 years of experience in creative strategy. He will focus on brand transformation, content ecosystems, and performance creative. Paul Dalton-Borge joins the agency in London to expand its international reach and deliver integrated marketing solutions. Adam Fontana will architect and operationalize the agency’s digital function. These appointments mark a step in the agency’s growth in providing integrated marketing for banks, fintechs, and private capital firms.
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News Source: Businesswire.com
