VideoAmp brings in Tony Fagan as the CEO. He is responsible for helping VideoAmp manage its AI-driven growth. Thus, VideoAmp enters a fresh phase as there is a change in the leadership of the company. Tony Fagan possesses in-depth knowledge of the media, data, and analytics space. He will look after the strategies and operations of VideoAmp regarding market entry. He will also handle AI growth as the CEO of VideoAmp.
“As VideoAmp turns the page to its next, exciting AI chapter. I can think of no one more qualified to lead the company. Into the agentic future than Tony Fagan,” said Liguori. “I look forward to supporting him on this exciting journey.”
The board, on the other hand, noted the increasing demand for cross-platform measurement. However, it emphasized that it is crucial to obtain trusted and transparent results. As a response to this, VideoAmp continues to be committed to its investment in AI Analytics. Fagan also mentioned his priorities when it comes to serving customers and partners. The priorities included scalable results, accuracy, and actionable results. Another priority includes building stronger bonds with media and advertisers.
Focus on AI analytics and cross-platform measurement
“VideoAmp delivers a best-in-class tech stack for advanced audiences and outcomes measurement,” said Fagan. “We are investing heavily in agentic optimization to drive campaign performance against those outcomes.”
It will continue providing linear, online, and digital media. Secondly, VideoAmp also enhances its offering in a clean room and currency. This is why customers can plan with confidence. As a whole, it is an indication that VideoAmp is gaining momentum with its establishment as a leader through AI-based growth. In the long run, with innovative and smart results in the evolving advertising space.
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News Source: Businesswire.com
