Viomi today unveiled a bold brand campaign and officially launched its AI water purifier MASTER M1 in the United States. With this move, Viomi steps firmly into the U.S. water purifier market.

Viomi paired the campaign launch with high-profile endorsements. In China, the company appointed actress Shengyi Huang as its national brand ambassador. Next, Olympic diving champion Liang Tian joined the initiative. During his tour of Viomi’s advanced Gigafactory, Liang praised its automation, intelligent production, and traceability systems.

Viomi also introduced the MASTER M1 AI alkaline mineral water purifier on Amazon U.S. for US$899. The device uses AI to create pure mineral water, providing clean, mineral-rich water to homes throughout America.

Key features of the MASTER M1

  • Pure pH+ alkaline mineral water: It enriches water with calcium, magnesium, potassium, sodium, strontium, and metasilicic acid to match natural spring water.
  • 9-stage RO filtration: Eliminates 99% of contaminants down to 0.0001 micron, ensuring high purity.
  • Smart AI faucet interface: A touch display shows water quality (TDS), volume, and filter status in real time.
  • Long-life, DIY filters: Each filter lasts up to four years, and users can replace them tool-free, reducing maintenance costs.

Xiaoping Chen, Viomi’s Founder & CEO, stated, “Launching MASTER M1 in the U.S. underscores our commitment to ‘AI for Better Water.’” He added that Viomi will continue driving innovation, expanding its global strategy, and strengthening its leadership in the health drinking-water sector.

Viomi envisions a future where AI enables healthier hydration worldwide. The brand’s “Equipment + Consumables” model, combined with AI, intelligent hardware, and software, supports filter simplicity and strong monitoring of water quality.

By scaling its global operations via its Gigafactory and integrated supply chain, Viomi aims to accelerate consumer adoption of advanced water purification systems.
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News Source: Globenewswire.com