WISeKey has appointed Alexander Hirsch as Group Chief Marketing Officer. Hirsch will coordinate global marketing activities across the WISeKey Group.
The key duties of Mr. Pellegrino include marketing, communication, brand positioning, and go-to-market strategies. He will be serving WISeKey and all its associate companies, such as SEALSQ, SEALQUANTUM, and WISeSat
This appointment coincides with WISeKey’s expansion in the international arena in various technology markets. Among the markets are post-quantum cybersecurity, semiconductors, quantum, and satellite communications. Hirsch will work with management and marketing teams across each company. He will develop a unified global strategy while preserving individual market identities.
Carlos Moreira, Founder and CEO of WISeKey, said: “We are delighted to welcome Alexander to the Group at an important moment in our evolution. WISeKey and its affiliated companies are building complementary technologies across cybersecurity, semiconductors, quantum, satellites and digital identity. As these activities accelerate internationally, we see a significant opportunity to strengthen the commercial positioning of our portfolio, expand strategic partnerships and increase market awareness of the value created across the Group. Alexander’s appointment will help us sharpen our go-to-market execution, support customer and partner engagement, and provide investors with a clearer view of the long-term growth potential embedded in our technology ecosystem. Alexander’s combination of technology understanding, international marketing leadership and experience with organizations such as Salesforce and the World Economic Forum makes him particularly well suited for this role. His extensive Formula 1 and global events experience will also be valuable as we increase the visibility of our brands internationally.”
Hirsch Brings International Marketing Experience
Hirsch boasts over 15 years of experience as an international marketer. His background includes scaling businesses, corporate communications, global partnerships, and developing international marketing strategies across technology companies. Before joining WISeKey, Hirsch served as Senior Director of EMEA Executive Field Marketing at Salesforce, leading executive marketing initiatives across Europe. Hirsch spearheaded the executive field marketing strategies and branding of Salesforce across Europe. Moreover, Hirsch worked on strategic partnerships linked to Salesforce’s F1 activations, supporting the company’s global marketing and brand initiatives.
Mr. Hirsch added: “Joining WISeKey at this pivotal moment of rapid international expansion is an extraordinary opportunity. The Group is building an unprecedented technology ecosystem spanning post-quantum cybersecurity, semiconductors, satellites, and digital identity. These capabilities are aligned with major long-term technology and security priorities, including quantum readiness, trusted digital infrastructure, secure connected devices and digital sovereignty. I am excited to work with Carlos and the leadership team across all entities to build a unified, scalable marketing engine that accelerates commercial revenue, expands strategic global partnerships, and solidifies our position as the market leader in quantum-ready digital security. Through disciplined go-to-market execution and consistent communications, we aim to improve visibility into the Group’s commercial progress and long-term value-creation potential.”
In previous employment, Hirsch worked at the World Economic Forum, Geneva, for five years. At the forum, he was Head of Marketing Platforms and handled strategic communications for large global events. As Group CMO, Hirsch will ensure a coherent story within the portfolio of technologies at WISeKey. This will include digital identity, semiconductors, quantum infrastructure, and satellite communications.
Hirsch has obtained several business and marketing certifications. He has also attended the World Economic Forum Global Leadership Fellows Program. He has been awarded the Executive MBA in Global Leadership and the MBA in Marketing. Hirsch holds an M.Sc. in Entrepreneurship and a B.Sc. in Business Information Systems from the University of Liechtenstein.
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News Source: GlobeNewswire.com
