Xsolla will return to gamescom dev and gamescom 2026 with an expanded game monetization strategy. The global video game commerce company will participate from August 24 to August 30. The event will take place in Cologne, Germany, EU. The company helps developers launch, grow, and monetize their games. This year, Xsolla will present several new products and platform updates. These releases cover creator marketing, global payments, backend infrastructure, and distribution channels.
The company designed these solutions to reduce friction across the Game monetization lifecycle. At the same time, the updates aim to support developers seeking stronger player engagement and revenue growth. Xsolla will highlight an expanded Xsolla Partner Network during the event. The network now includes verified creator marketing within Publisher Account. In addition, it offers more than 15 new local payment methods across three continents.
Furthermore, developers can access CLI support for the free AI Toolkit. The toolkit helps developers move from merchant account setup to a working web shop in one session. Xsolla will also showcase new community-focused capabilities. The Xsolla Publishing Suite now includes Community Hub and new Live Ops tools. These features can help developers strengthen player communities and manage ongoing Game monetization operations.
Meanwhile, Xsolla continues to expand its Web Shop offering. The company is developing Xsolla Web Shop into a complete direct-to-consumer ecosystem for mobile games. This expansion gives mobile developers more options for managing digital commerce.
New Partnerships and Growth Solutions
Xsolla is also strengthening its backend capabilities through a partnership with AccelByte. The founding backend partnership will provide integrated backend solutions for Game monetization developers. As a result, developers can access additional infrastructure options within their game development operations. Additionally, Xsolla is launching the Xsolla Agency. The new offering will provide access to global monetization, world-class IP, and operational infrastructure. The company aims to help businesses build more sustainable operations within the gaming industry.
Xsolla is also expanding Xsolla Ads beyond its Offerwall. The company is introducing a unified player growth engine. The solution will focus on helping developers attract and grow their player audiences. Moreover, Xsolla will introduce its new Reseller Program. The program aims to bring greater structure, legitimacy, and scale to game distribution. It will target markets where traditional storefronts have limited reach.
The program will also include a dedicated portal for payment providers. Through this portal, providers can enter the Xsolla ecosystem directly. They can also gain access to thousands of video games worldwide. These developments further expand Xsolla’s game monetization capabilities. They also address several challenges faced by developers across global markets.
“gamescom brings together the most innovative minds and creative projects in gaming,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “We’re excited to be part of those conversations, connecting with developers and publishers who are shaping the future of player experiences, and giving them all the things they need to grow and succeed in 2026 and beyond. This year in Cologne, we’re showing up with new products, from creator marketing to more local payments to AI-assisted integration, built to solve the specific problems developers have been telling us about all year.”
The latest announcements position Xsolla around several major areas of gaming commerce. These areas include digital payments, direct-to-consumer sales, creator marketing, and player growth. At gamescom 2026, the company will therefore present a broader approach to game monetization. Its latest tools target developers and publishers looking to improve commerce and distribution. They also support businesses seeking more scalable ways to reach players worldwide.
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News Source: Businesswire.com
