Data confirms that Google’s AI Overviews is sending increasing amounts of traffic back to YouTube New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals that complex search queries, which traditional organic search may not adequately answer, create opportunities for optimized YouTube videos but only for certain topics.
BrightEdge Data On YouTube And AIO
BrightEdge’s data shows that YouTube’s presence in Google’s AI Overviews (AIO) is increasing faster month over month. There was a 21% increase since January 1st and a 36.66% month-over-month growth from January to February.
The data revealed the kind of video content that’s benefiting from AIO.
Topics and Keywords with an AIO that cite YouTube:
- Instructional Content (31.2%): With “how-to” queries leading at 22.4%
- Visual Demonstrations (28.5%): Physical techniques, style guides
- Verification/Examples (19.7%): Product comparisons, visual proof
- Current Events (8.2%): Breaking news, live coverage
Which Industries Benefit The Most From Videos In AIO?
The BrightEdge data shows that healthcare topics benefited the most, closely followed by eCommerce related topics. Education only accounted for less than 4% of citations.
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Source : https://www.searchenginejournal.com/google-aio-is-sending-more-traffic-to-youtube/540951/
