Zeta Global has revealed that it will feature exclusive CES 2026 programming focused on AI-powered marketing innovation. Zeta is also planning to show the evolution of Athena with Zeta as one of the highlights of the sessions. The company is planning a series of curated talks during CES 2026. As a result, marketing leaders gain real-world AI insights, while the program addresses identity, personalization, and predictive analytics challenges. Consequently, conference participants will get a deeper understanding of customer engagement in the digital age.
“The pace of AI innovation is accelerating faster than anything the marketing industry has seen. We strongly believe Athena sits at the center of this transformation,” said Steinberg. “I look forward to joining Dan Ives, a respected technology and stock market expert. Chairman of Eightco, at CES to discuss where the industry is headed and how Athena is redefining the future of marketing.”
Zeta Global Showcases AI-Powered Marketing Innovation at CES 2026
At Zeta Global, the CES program was created to highlight the utilization of real-world AI-powered marketing as examples. In addition, the sessions will be a way to show how Athena by Zeta can be a tool for making smarter decisions. Therefore, marketers will discover the ways they can responsibly use data to engage their customers on a large scale. At the same time, the agenda facilitates the exchange of ideas among various sectors.
“As Chairman of Eightco, our mission is clear: to put trust at the center of enterprise AI,” said Ives. “I’m excited to join Zeta and David at CES to explore how AI-powered platforms can drive real business outcomes. Build stronger customer relationships in an increasingly automated world.”
The intimate conversations will include brand executives and industry leaders. In addition to this, they will touch upon the hurdles related to data privacy and trust. This well-balanced strategy in line with a call from the market for the adoption of AI in a responsible manner. Zeta Global is still on the move with its AI platform and ecosystem. Because of this, the firm is extending its leadership position in customer intelligence. Ultimately, this CES 2026 initiative shows the company views AI-powered marketing as a key driver of future growth. The program emphasizes Zeta Global’s dedication to innovation that is practical.
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News Source: Businesswire.com
