ZoomInfo has established itself as a leader in the B2B data providers evaluation, especially with regard to marketing and sales. B2B data providers have remained instrumental in facilitating growth in modern business entities. This evaluation demonstrates the ability of ZoomInfo to provide accurate data insights. Furthermore, the company is helping various sales and marketing teams through its intelligence tools. This is a significant advantage, considering that businesses can develop improved targeting strategies. Additionally, the company is providing data solutions that help businesses generate leads effectively. Therefore, businesses can easily identify high-value leads. The platform is also helping with account-based marketing and demand generation.
ZoomInfo received:
- ZoomInfo received the highest rating in the current offering category in this round of evaluation across all vendors.
- Furthermore, the company received the highest rating in 20 out of 27 criteria, which include data foundation, platform capabilities, and ecosystem strength.
- Moreover, ZoomInfo received the highest rating in four strategy criteria that include vision, innovation, partner ecosystem, and supporting services and offerings.
Strong Performance Across Key Evaluation Criteria
Additionally, ZoomInfo offers data analytics with its automation feature. This allows businesses to increase productivity and revenue. Therefore, businesses are able to expand and achieve growth. Moreover, ZoomInfo has plans to expand its services in the area of sales intelligence and marketing data solutions. This is a testament to its position as a top data provider for B2B businesses.
“In an era where AI promises everything but delivers only as much as the data beneath it, ZoomInfo clearly set itself far apart from the competition; to us, Forrester’s report has confirmed what our customers experience every day: we are the data backbone that modern GTM runs on,” said Henry Schuck, CEO and Founder of ZoomInfo. “We spend nearly $200 million a year on innovation and our data foundation. We are not just keeping pace with where GTM is headed, we believe this recognition confirms that we are setting the standard for it.”
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News Source: Businesswire.com
