Iterable, a leader in AI-powered customer communication, has once again secured a spot among the top-rated marketing automation platforms on TrustRadius—earning the 2025 Top Rated Award for the third consecutive year. The recognition is based solely on verified customer feedback, reflecting the platform’s continued excellence in innovation, value delivery, and enterprise support.
TrustRadius CMO Allyson Havener praised Iterable’s ability to enable brands to create personalized, cross-channel campaigns at scale. “Customer reviews consistently highlight Iterable’s flexibility, user-friendliness, and data-driven engagement tools—making it a standout platform for growth-focused marketers,” she stated.
With an impressive 8.8/10 rating, Iterable distinguishes itself in the highly competitive Marketing Automation category. TrustRadius’ Top Rated Awards are known for offering unbiased recognition, grounded entirely in end-user insights rather than analyst opinions.
Andrew Boni, CEO and co-founder of Iterable, emphasized the significance of this customer-driven recognition. “Our platform empowers over 1,200 leading brands to craft personalized experiences that resonate. Being recognized by our users is the highest honor,” he said.
Why Marketers Trust Iterable
Enterprise marketers consistently turn to Iterable for its performance, reliability, and measurable impact. On TrustRadius, users praise its intuitive interface, responsive support, and rich analytics that help fine-tune customer journeys and maximize engagement.
One music industry reviewer noted, “Iterable makes it seamless to engage users at every funnel stage with real-time personalization. It’s transformed our customer experience and loyalty.”
In the healthcare sector, another user added, “Iterable plays a critical role in our revenue strategy—from campaign tracking to dynamic audience targeting, it’s foundational.”
Beyond the platform itself, users frequently cite the strength of Iterable’s support team. “Support has been stellar over the years, and the rapid rollout of new features—especially in AI—keeps us ahead,” wrote a reviewer from the tourism industry.
Continued Industry Recognition
Iterable’s recent inclusion in Snowflake’s 50 Essential Apps, AI & Data Products further highlights its market leadership. By integrating with Snowflake’s AI Data Cloud, brands can combine real-time behavioral insights with enterprise-grade scalability.
With the launch of Iterable Nova, its new AI-powered agent for moments-based marketing, the company is pushing the boundaries of customer engagement—moving brands from strategy to precision in real time.
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News Source: Businesswire.com
Snowflake (NYSE: SNOW), the AI Data Cloud company, and Acxiom®, the data and technology arm of Interpublic Group (NYSE: IPG), have announced a major strategic collaboration to build a next-gen, AI-powered marketing infrastructure. This move is set to transform how brands and agencies harness data for personalized, real-time marketing on a global scale.
Through this alliance, Interpublic Group will expand its Interact platform—a proprietary marketing technology suite—into a consumer-facing, self-service AI marketing solution powered directly within Snowflake’s secure cloud environment. This integration allows IPG’s clients to utilize Acxiom’s full range of identity and data tools directly within their Snowflake environments, eliminating data silos and enabling secure, privacy-first access.
Acxiom is also upgrading its own solutions using Snowflake’s architecture to empower brands to fully leverage their first-party data. The joint effort prioritizes data transparency, real-time insights, and composable AI-enabled architectures—providing marketers with greater control, agility, and personalization capabilities.
Denise Persson, CMO at Snowflake, noted, “We’re enabling IPG’s vision of a modern, AI-driven marketing ecosystem built on our secure, unified platform.” Jarrod Martin, Global CEO of Acxiom, added, “This partnership finally removes the barriers to integrated customer views and real-time personalization that marketers have long faced.”
Breaking the Traditional Model
This initiative replaces the traditional “black box” approach with a transparent ecosystem where marketing data flows securely across agencies, apps, and platforms—all within the client’s own Snowflake environment. Key features include:
- Privacy-First Integration: Interact will be available via the Snowflake Native App Framework, fully integrated with Acxiom’s Real ID and clean room technologies—offering seamless, privacy-safe identity resolution.
- AI-Driven Campaign Optimization: Snowflake Cortex powers real-time personalization, predictive insights, and content automation within Interact.
- Transparent Data Collaboration: Unlike traditional stacks, this model grants clients full visibility into data usage and campaign ROI.
- Secure Collaboration: Continued focus on ethical data sharing through partners like The Trade Desk and Mediaocean Prisma, backed by Acxiom’s Real ID in Snowflake Clean Rooms.
- Innovation Hub: Snowflake, IPG, and Acxiom will establish a joint innovation center to co-develop advanced AI and omnichannel solutions while deepening integration into Snowflake’s martech ecosystem.
Early Impact Across Industries
This collaboration is already driving success. IPG Mediabrands is helping a global toy brand shift to a real-time, always-on ad strategy. KINESSO has enabled a commerce giant to analyze massive ad spend through a Snowflake-powered Media Mix Model. Meanwhile, Acxiom is modernizing marketing infrastructures for leading financial institutions, ensuring compliance and secure cloud adoption.
With Acxiom’s active role in the Snowflake Partner Network and continued innovation via this collaboration, IPG is setting a new benchmark for scalable, AI-driven, privacy-focused marketing transformation.
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News Source: Businesswire.com
