Clinch, the Agentic AI advertising platform, has introduced a new Dynamic Creative Optimization (DCO) enhancement within its Flight Control platform. The update enables advertisers to optimize creative performance directly with media performance data. As a result, brands can connect creative decisions to measurable outcomes while closing the loop on attributed campaign performance.
The platform previously supported external data integration, such as offline conversions. However, this new update allows advertisers and agencies to integrate third-party aggregated media data into the creative optimization process. Moreover, Flight Control visualizes these insights within its Campaign Insights feature, giving marketers a unified view of performance across media partners and channels.
Oz Etzioni, CEO and Co-founder of Clinch, said, “By bridging the gap between external media performance and creative insights, we give marketers unprecedented control and visibility. This makes Clinch the only solution uniting creative and media data in one platform.”
Driving Smarter Performance Marketing
Several forward-thinking brands and agencies already use the enhanced DCO capability. Genesis USA and Canvas Worldwide leveraged Clinch’s Flight Control to optimize beyond traditional video metrics like CTR and VCR. Using external media signals from The Trade Desk, they aligned creative optimization with post-exposure search engagement, a vital mid-funnel intent signal.
Marisa Corvallis, VP, Director of Performance Strategy at Canvas Worldwide, said, “Partnering with Clinch allowed us to align optimization signals across media tactics and creative placements. This helped us optimize our video strategy in real time and deliver stronger outcomes.”
Redefining Creative in Performance Marketing
Clinch’s Flight Control platform streamlines campaign workflows and drives efficiency through direct integrations with an extensive media partner ecosystem. With the new feature, advertisers can unify creative and media performance in real time for automated optimization and holistic analysis.
This advancement further establishes Clinch as a leader in redefining creatives’ role in performance marketing, not just as a storytelling tool, but as a measurable, dynamic driver of business growth.
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News Source: Prnewswire.com