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AMD Appoints Ariel Kelman as CMO to Strengthen AI Marketing Strategy

Ariel Kelman as Chief Marketing Officer

AMD has appointed Ariel Kelman as Senior Vice President and Chief Marketing Officer, effective immediately, in Santa Clara, California. Mr. Kelman will take the role of heading AMD’s global marketing organization that spans brand strategies, communications, events, developer relations, and marketing execution. This appointment would result in a stronger brand position and further engagement with the enterprise and developer communities.

Leadership Structure and Strategic Focus

Kelman will report to Ruth Cotter, Senior Vice President and Chief Administrative Officer, and will work closely with the AMD executive leadership team. AMD aims to sharpen its market positioning and connect innovation with customer value as the company scales its portfolio. The company continues expanding across AI, data center, and high-performance computing markets.

“Ariel is a proven marketing leader with deep experience building brands, driving marketing impact at scale and connecting innovation to customer value,” Cotter said. She added that his leadership will help accelerate momentum and enhance AMD’s storytelling across diverse audiences.

Extensive Industry Experience

Kelman has more than two decades of leadership experience in global marketing from some of the largest companies in the world in the technology space. He has served as President and Chief Marketing Officer for the global CRM and enterprise cloud company, leading the marketing operations for the company worldwide. Previously, he had been a senior executive at both Amazon Web Services and Oracle during high-growth periods. He has a background in scaling brands, driving demand, and strengthening customer relationships worldwide.

Kelman on Joining AMD

“I’m thrilled to join AMD at such an exciting moment in the company’s journey,” Kelman said. He added that AMD’s innovation and differentiated product portfolio create powerful opportunities for market impact. Kelman said he looks forward to elevating the AMD brand and deepening engagement with customers, partners, and developers. He emphasized the massive AI and data center opportunity enabled by AMD’s technology leadership.

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News Source: GlobeNewswire.com

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